Tan importante como elegir una pieza de ropa adecuada es seleccionar el color, ya que forma parte de todos los detalles que debes tomar en cuenta para construir tu imagen frente a la sociedad. Los colores en la moda realmente pueden hacer magia, y es por ello que debes conocerlos, diferenciarlos entre sí, saber el efecto que causan y en general, tomarlos como un asunto serio.
Psicología de los colores en la moda
¿Qué harías si te dijéramos que con un color puedes causar sensaciones o emociones en los demás hasta el punto en que podrías convencerlos de hacer lo que tú desees? Eso suena como un mundo mágico que todos deseamos, pero la verdad es que es una posibilidad gracias a la llamada psicología del color.
Aunque pueda parecer un poco raro este tema, resulta que existen muchos estudios psicológicos que demuestran que distintas partes del cerebro humano se activan al percibir un color u otro. Y de hecho desde hace siglos a cada color se le da una connotación, de manera que al utilizarlos puedas transmitir un mensaje. Lo mejor de todo esto es que al aplicarlo a la moda lo efectos permanecen igual, por lo que hacer uso de esto puede ser la mejor arma a la hora de vestir.
¿Cómo utilizar los colores al vestir?
Dependiendo del momento y de la finalidad que quieras alcanzar con tus atuendos será preferible que utilices uno u otro color. Además de esto, la pertenencia de los colores dependerá de la hora incluso de la temporada en la que te encuentres. Por ejemplo, los colores cálidos son propicios para el verano, mientras que los colores pasteles para primavera y así sucesivamente.
Pero primero debes saber lo primordial: diferenciar cada uno de los colores y para qué sirven, razón por la cual hicimos una pequeña guía con algunas tonalidades que si bien se parecen, sus efectos son distintos.
- Azul y sus tonalidades
Por mala práctica, nos han enseñado a decirle azul a todas las tonalidades de este color primario. Sin embargo, cada uno tiene su nombre por separado e incluso su significado. Por ejemplo, dentro de esta gama azul podemos encontrar los siguientes:
Turqueza
Azul rey
Azul eléctrico
Marino u oscuro
Cobalto, aún más oscuro
Celeste
Cielo, que es mucho más claro que el anterior
El índigo, muy parecido al morado
Lo más importante de todo esto es que mientras más oscura sea la tonalidad, mayor misterio y seriedad le daremos a nuestro look, mientras que los tonos más claros nos mostraran mucho más puras e inocentes.
- Que viva el rosado
Como buenas damas amamos el color rosado y a pesar de esto solemos equivocarnos al nombrarlo e incluso al utilizarlo, debido a que lo confundimos con otros colores similares que tienes un nombre distinto a éste. ¿No logras saber con cuáles específicamente? A continuación aclararemos tu confusión.
Rosado
Rosa claro
Salmón
Rosa frambuesa
Fucsia
Cereza
Carmesí
Magenta
En este caso, los rosados mientras más intensos sean, transmiten mayor seriedad e incluso osadía, ya que resaltan más entre la multitud, pero lo mejor de todo es que cualquier tonalidad representa la femineidad y la belleza de la mujer.
- La verdad sobre los verdes
El verde es el color de la esperanza, además simboliza la naturaleza, la frescura e incluso la fertilidad. Asimismo es un color que transmite fortaleza y perseverancia; ambas cualidades que a las mujeres nos sientan de maravilla.
No obstante, este color es el que tiene mayor cantidad de tonalidades entre todos los colores, y es por ello que debemos hacer una distinción entre cada una de ellas.
Manzana
Pistacho
Menta
Esmeralda
Militar
Aguamarina
Turqueza
Así muchos otros colores en la moda tienen un significado y por ello deben ser diferenciados en cada una de sus tonalidades, para que el oufit perfecto cumpla con todos los requerimientos, incluso los del color. ¿Necesitas más información al respecto? Visita nuestra tienda y continúa leyendo nuestro blog, en donde seguiremos compartiendo más detalles como estos.
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